Discover New Sales Opportunities Using Customer Lifecycle Diagramming to Identify Customer Needs. Customer lifecycle diagramming can help you narrow your sales conversion gap and extract more sales per customer visit, more referrals and more total sales. Examination of a...

The Existing Marketo Email Template Didn’t Meet their Needs. HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer.  And, it didn’t...