Month: June 2017

The Challenge of Staying on Top of Search Engines in Healthcare Marketing.

Healthcare Marketing is Challenging! Healthcare marketing is a very competitive digital marketing space. Even more so in the midst of a dramatic shift as the ACA (Affordable Care Act, or Obamacare) will be modified or replaced. Marketers in the...

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LIVE Online SEO Classes held by the DMAnc.

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc., will be teaching two LIVE Online SEO classes for the Direct Marketing Association of Northern California in June. The dates, topics and descriptions are: Search...

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Call Conversion Tracking: Connecting Offline Telephone Leads to Pay-Per-Click Leads Traffic.

Call Conversion Tracking and Connecting Offline Telephone Leads to PPC Leads Traffic Pay-Per-Click (PPC) advertising through Google and Bing is one of the strongest direct response mediums available today. Often though, a higher touch and more personal approach via a...

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