Beasley Direct and Online Marketing, Inc. Becomes Search Marketing Agency for The Center for Elders’ Independence.

MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as the search marketing agency of the Center for Elders’ Independence (CEI) (www.cei.elders.org) of Oakland, CA.  The initial work will be search engine...

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Understanding AdWords Quality Score and How It Can Lower Your Cost Per Click

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing AdWords Quality Score When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...

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