Month: November 2015

Beasley Direct and Online Marketing, Inc. Becomes Search Marketing Agency for The Center for Elders’ Independence.

MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. ( of Northern California has been appointed as the search marketing agency of the Center for Elders’ Independence (CEI) ( of Oakland, CA.  The initial work will be search engine...

Continue reading →

Understanding AdWords Quality Score and How It Can Lower Your Cost Per Click

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing AdWords Quality Score When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...

Continue reading →