Month: November 2015
MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as the search marketing agency of the Center for Elders’ Independence (CEI) (www.cei.elders.org) of Oakland, CA. The initial work will be search engine...
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing AdWords Quality Score When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...