How to Get the Most Out of Your Corporate Facebook Marketing Strategies

By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...

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Effective Social Media Marketing: The Same Old Rules Apply

The Importance of Segmentation & Targeting Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the message....

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