Local Search Engine Marketing: In this post, we’ll discuss how to make pay-per-click (PPC) yield better results for local businesses. Local PPC is all about targeting. There are some easy ways to target your ads to local searches: Keyword Selection: “Menlo Park...
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing What Is Local Search Engine Optimization? “Local search engine optimization” sounds like an oxymoron. After all, one of the Internet’s great, liberating features is that if you are...