Boost Your Regional Results through Local Search Marketing (Part 2): PPC For Local Businesses

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Local Search Engine Marketing: In this post, we’ll discuss how to make pay-per-click (PPC) yield better results for local businesses. Local PPC is all about targeting. There are...

Continue reading →

Boost Your Regional Results through Local Search Engine Optimization (Part 1)

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing What Is Local Search Engine Optimization? “Local search engine optimization” sounds like an oxymoron. After all, one of the Internet’s great, liberating features is that if you are...

Continue reading →