By Laurie B. Beasley, President, Beasley Direct Marketing, Inc. The new "DMA 2014 Statistical Fact Book" is out, and its chock-full of fascinating new statistics on direct mail advertising.  My conclusion:  Direct mail….it’s back! Direct mail fans may yearn for the good old...

MORGAN HILL, CA News Facts: Laurie B. Beasley, president of Beasley Direct Marketing, Inc., will be teaching a six-week, live online course on Demand Generation & Lead Conversion for the National Direct Marketing Association starting May 2, 2014. Register now. The pressure for B2B marketers...

By Carlos Perez, Associate Creative Director, Beasley Direct Marketing Audiences today trade off fluidly between desktop, tablet and phone devices. It goes without saying that your direct response email might show up on any or all of these—and it must...