Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 4)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners In Part 3 of this series, we examined the first four out of ten ways to shorten the qualified lead generation...

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Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 3)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners If you’ve followed our first two posts on this subject, you understand why it can easily take 13 or more “touches”...

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