Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 2)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners In our first post on this topic, we examined why Marketing is generating too few sales-ready qualified leads and our solution to...

Continue reading →

Why It Takes 7 to 13+ Touches To Deliver a Qualified Sales Lead (Part 1)

By Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners Delivering a Qualified Sales Lead You might think we’re exaggerating. However, we’ll show you how easy it is to reach 13...

Continue reading →